Our Story

Small and Charming is an Independent children’s online store established in 202 offering a selection of toys, gifts, furniture and nursery decorations.

Hi! and welcome to small and charming. I'm Hayley, a mum of two, a designer and a full-time dreamer. I got married, and I moved to the beautiful island of Guernsey, where we started our new adventure... being parents.

The start of Small and Charming.

No one told me just how overwhelming motherhood could be. I wanted my children to flourish and thrive but wasn't sure where to start. Social media opened my eyes to so many different parenting styles and possibilities, finding what works for us was tricky, so I did what I always do when I don't know the answer, research the hell out of it. My research led me to a world of open-ended play, sensory play, imaginary play, and the phrase "Play is the work of the child" from this my third child was born "Small and Charming" Our lives changed. I saw my children blossom when playing and interacting with their toys. I also found a way to give them what they needed without comprising the environment, selecting toys and accessories that were fun, educational and eco-friendly and most importantly weren't breaking the bank. We did it! That is why I created Small and Charming. A platform where you will have access to toys, accessories, tools and tips I've found that have given my babies the opportunities to develop and flourish into curious little human beings. 

I hope you are inspired by the constant newness and collections we offer and they bring lots of wonderful memories for you and your family

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Small & Charming